Cookie Policy (UK)

Cookie Policy

This Cookie Policy explains how TROLDesign, a trading name of TROL LTD, uses cookies and similar technologies on our website at https://troldesign.com/.

This policy should be read together with our Privacy Policy and Terms and Conditions.

Our website uses cookies and similar technologies to help the website work properly, improve user experience, understand how visitors use the website, support security, remember preferences and, where applicable, support marketing or advertising activities.

Some cookies are necessary for the website to function and cannot usually be switched off. Other cookies, such as analytics, marketing or advertising cookies, will only be used where legally permitted and, where required, after you have given your consent.

The ICO states that consent must be freely given, specific and informed, and must involve an unambiguous positive action. Consent cannot be shown simply by placing cookie information in a hard-to-find privacy policy.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve performance, remember user preferences and provide information to website owners.

Similar technologies may include pixels, tags, scripts, local storage, session storage, software development kits and other technologies that store information on, or access information from, your device.

3. How We Use Cookies

We may use cookies and similar technologies for the following purposes:

To make our website function correctly;
To keep the website secure;
To remember visitor preferences;
To understand how visitors use our website;
To improve website performance and user experience;
To support enquiry forms and website functionality;
To measure marketing performance;
To support advertising or remarketing, where used and where consent is required.

4. Types of Cookies We May Use

Cookie Type	Purpose	Consent Required?	Examples
Strictly Necessary Cookies	These are required for the website to work properly, such as security, page loading, form operation, cookie preference management and basic website functions.	Usually no consent required, but users should still be informed.	Security cookies, session cookies, cookie consent preference cookies.
Performance and Analytics Cookies	These help us understand how visitors use our website, which pages are visited, how users move around the site and how we can improve the website.	Consent may be required depending on how the technology is used and whether an exemption applies.	Google Analytics or similar analytics tools, where used.
Functionality Cookies	These help remember choices made by visitors, such as preferences, settings or enhanced website features.	Consent may be required unless the cookie is strictly necessary for a service requested by the user.	Preference settings, embedded content preferences.
Marketing and Advertising Cookies	These may be used to deliver relevant adverts, measure advertising performance or support remarketing across websites and platforms.	Consent is generally required before these cookies are used.	Google Ads, Meta Pixel, LinkedIn Insight Tag or similar tools, where used.
Third-Party Cookies	These are placed by third-party services embedded in or connected to our website.	Consent may be required depending on the purpose.	Maps, videos, analytics tools, advertising platforms, social media embeds.

5. Strictly Necessary Cookies

Strictly necessary cookies are required for our website to operate and provide basic functionality. These may include cookies used for website security, page loading, server balancing, form protection, fraud prevention, remembering cookie choices and enabling essential website functions.

You can set your browser to block these cookies, but some parts of the website may not work properly.

6. Analytics Cookies

We may use analytics tools to understand how visitors interact with our website. Analytics information may include pages visited, time spent on pages, device type, browser type, general location and how users arrived at the website.

This information helps us improve our website, content, navigation and services.

Where analytics cookies require consent, they will only be used after you have accepted them through our cookie banner or cookie settings tool.

7. Marketing and Advertising Cookies

We may use marketing or advertising cookies to measure campaign performance, understand visitor behaviour, improve advertising, or show relevant adverts on third-party platforms.

These cookies may be set by us or by third-party providers. They may track your browsing activity across websites and may be used to build a profile of your interests.

Marketing and advertising cookies will only be used where legally permitted and, where required, after you have given your consent.

8. Third-Party Cookies and Similar Technologies

Our website may use third-party services that place cookies or similar technologies on your device. These may include analytics providers, advertising platforms, video providers, map providers, social media platforms, security tools, form tools, payment processors or embedded content providers.

Examples of third-party services that may be used on our website include:

Google Analytics;
Google Ads;
Google Maps;
Meta/Facebook Pixel;
YouTube or video embeds;
WordPress plugins and security tools;
Contact form, booking or payment tools.

The actual third-party tools used may change from time to time depending on our website functionality, marketing activity and business needs.

9. Cookie Consent

Where required, we will ask for your consent before placing non-essential cookies on your device.

Consent should be given through a clear positive action, such as selecting cookie preferences or clicking an accept button. You should also be able to reject non-essential cookies where legally required.

The ICO explains that PECR rules apply to cookies and similar technologies and use the UK GDPR standard of consent.

10. How to Manage Cookies

You can manage cookies in several ways:

Using the cookie banner or cookie settings tool on our website, where available;
Changing your browser settings to block or delete cookies;
Using privacy settings on your device;
Using opt-out tools provided by some third-party advertising or analytics providers.

Most web browsers allow you to control cookies through browser settings. You can usually block cookies, delete existing cookies, or set your browser to alert you when cookies are being used.

Please note that if you block all cookies, some parts of our website may not function correctly.

11. Browser Cookie Controls

You can usually find cookie settings in your browser’s privacy or security settings. The exact process depends on the browser and device you use.

Common browsers that provide cookie controls include Google Chrome, Microsoft Edge, Mozilla Firefox, Apple Safari and mobile browsers.

12. Cookie Retention

Cookies may remain on your device for different periods.

Session cookies are usually deleted when you close your browser.
Persistent cookies may remain on your device for a set period or until you delete them.

The duration of each cookie depends on its purpose, provider and settings.

13. Similar Technologies

This policy also applies to similar technologies that store information on, or access information from, your device. The ICO explains that PECR applies to technologies such as cookies, tracking pixels, link decoration, navigational tracking, web storage, fingerprinting techniques, scripts and tags.

14. Your Privacy

Where cookies or similar technologies collect personal data, we will handle that data in accordance with applicable data protection laws and our Privacy Policy.

Cookies may collect information such as IP address, device information, browser type, usage data, general location, referral source and website interaction data.

15. Updates to Our Cookie Tools

We may update our cookie banner, cookie settings tool, analytics tools, advertising tools or website technology from time to time.

Where we introduce new non-essential cookies that require consent, we will take reasonable steps to obtain consent where legally required.

16. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, technology, legal requirements, business operations or cookie usage.

The updated version will be posted on this page with the updated date shown above.

17. Complaints and Questions

If you have any questions about this Cookie Policy or how we use cookies, please contact us using the details below.

You also have the right to raise concerns with the UK Information Commissioner’s Office if you believe your data protection or privacy rights have been infringed.